The use of refill pack pouches as alternatives to standard plastic bottles is becoming increasingly common globally, says Euromonitor. From laundry care to deodorants & now, cosmetics. In most cases refills take the format of pouches intended to be decanted into the 'original' source packaging. This has had the effect of further increasing stand up pouch growth which has already benefited from a number of pack switches to this format. The main consumer driver for refill packs is cost savings, increasing environmental legislation & expectation is driving brand owners to introduce lightweight &/or recyclable refill packaging. Home care products lend themselves well to this trend & we will see refill packaging expanding into sectors such as skin care, hair care, table sauces & instant coffee. Euromonitor expect that acceptance of refill packaging will grow, especially the use of pouches within liquid home care. Pouches may replace the bottle as the standard packaging format, particularly for the cheaper economy brands. The future of flexible pouches that can be refilled in store is less certain.
