The Green Deal will fail unless the government takes action to incentivise consumer demand for energy efficiency, warns the Federation of Master Builders (FMB). According to a recent survey, of all of FMB members in Great Britain, more than 70% think a reduced rate of VAT would be a "successful" or "highly successful" way of encouraging their customers to commission energy efficiency work. Almost two thirds of FMB members think a free energy efficiency assessment would encourage more of their customers to improve the energy efficiency of their home. Brian Berry, CE of FMB said: "Until our members see a clear demand for Green Deal work and a more straightforward route to the Green Deal market, they will not engage with the scheme."