Great Shelf Presence For Cream Liqueur

Stolzle Flaconnage has recently produced a high quality glass bottle for the launch of Stones Cream Liqueur from Matthew Clark. The distinctive, high quality pack image is intended to separate the liqueur from all other products in the sector, to compliment the product and create its own niche within the marketplace. The shape of the bottle, with its subtle yet striking etched effect, and its glass weight with a low centre of gravity, provides great stability, giving the product gravitas and positioning it as a premium brand. Consumer research carried out by Matthew Clark revealed that people liked the idea of buying the product in a quality bottle that they could keep after the drink had been finished. (whole item)

Author
Un-named
Origin
Unknown
Journal Title
Glass 76 4 1999 100
Sector
News Items
Class
N 592

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Great Shelf Presence For Cream Liqueur
Glass 76 4 1999 100
N 592
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