Packaging consultancy LFH has designed two new bottles for Grant's Scotch Whisky as part of the firm's £35m investment in packaging and advertising. The bottles for the Family Reserve and 12 Year Old blended whiskies, which hit shelves in march, retain the traditional triangular shape, but LFH has broadened the shoulder and foot. The labels and box have also been changed and returned to the burgandy and coal grey colour scheme used at the start of the 20th century. LFH client services director A Jones said: "We've developed a distinctive, strong, iconic brand identity, while retaining its quality and authenticity." Grants' sales have grown by over 12% in recent years, driven by new markets, such as Russia. Made by Allied Glass, the bottle has the same footprint as its predecessor to fit the company's filling lines.
