Global beer volume continued to grow in 2011, thanks to strong growth in emerging markets, but mature beer markets continued to register declines. As beer volume growth is forecast to continue to be driven by developing markets, companies will need to focus on extending their geographic reach, whilst in sluggish mature markets they have to look to maximise value. This global briefing analyses how company strategies are evolving and what are the opportunities for beer companies in the future. What this report includes is: Up-to-the minute analysis of the latest trends in the industry; New product development, forecasts and other themes; Unique graphics and illustrated case studies; Most recent brand and company news: New insight into the size and shape of the market.
