Many of the predictions made in the previous edition of just-drinks' Champagne report have come to fruition since publication in 2009. However, who could have predicted the ensuing turmoil to engulf the industry from that time (and continuing to impact today)? Economic downturn, tumbling sales, lowest prices in nearly a decade, austerity measures affecting disposable incomes and levels of consumer spending. Just a few of the issues and challenges facing this troubled drinks sector. This latest edition provides a global review of the Champagne market. It's an essential guide to understanding the sector by reviewing the history and events since the previous publication. It considers the various decisions made in response to a worsening crisis, analyses the rationale behind them and looks to a more optimistic future. Companies mentioned include: Moët Hennessy; Vranken Pommery Monopole; Lanson-BCC; Laurent-Perrier; Centre Vinicole Champagne Nicolas Feuillatte; Pernod Ricard; Rémy Cointreau; GH Martel; Louis Roederer; Taittinger; Groupe Thiénot; Jacquart (Alliance Champagne); Duval-Leroy; Bollinger.
