Global Brands Launches London Rd Cocktail Brand

Global Brands has announced the arrival of premium Ready to Serve (RTS) cocktail brand London Rd. The brand offers consumers the authentic taste of the Mojito, the Cosmo and the Singapore Sling, each crafted by expert mixologists and packaged in jam jars featuring designs bespoke to each flavour. Simon Green, Global brands marketing director, said: “London Rd Jam Jar Cocktails celebrate the phenomenal role that London played in the early cocktail scene. Long considered an American invention, there is evidence to suggest that the cocktail’s roots can actually be traced back to 18th Century London.”