Glenmorangie Takes On Overseas Markets

Glenmorangie has altered the flavour, alcohol levels, bottle shape and names of its major whiskies in a bid to break with the category's obsession with age, and target Russian and Asian consumers. For more information please see: www.harpers.co.uk

Author
Un-named
Origin
Unknown
Journal Title
Harpers 17 August 2007 4
Sector
Packaging Abstracts
Class
PA 218

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Glenmorangie Takes On Overseas Markets
Harpers 17 August 2007 4
PA 218
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