Glenmorangie, the second best-selling single malt whisky in the world, has undergone a complete revamp. The distiller has tweak ed its flagship blend - the 10 Year Old - as part of the overhaul, which also sees the launch of an Extra Matured range, new packaging and a production boost of 50%. Glenmorangie's master distiller and global brands ambassador, Dr Bill , said new owners, LVMH had agreed to two new stills being installed, taking the number to 12, at the Tain distillery, which will take capacity up to 6M/litres. A new bottle shape was released in September.
Origin
Unknown
Journal Title
Drinks International Sept 2007 5
Sector
Packaging Abstracts
Class
PA 227