As the season to be jolly rapidly approaches, the scramble to get Christmas gift packs into distribution & on retailers' shelves gets well & truly underway. "Seasonal gifting is a key driver for spirit sales, & is particularly important for Scotch whisky, accounting for over 50% of annual sales," said T Bradford, of design consultants, Creative Leap. "Gift packaging must therefore appeal not only to Scotch aficionados, but also to those buying the brand as a gift for a friend." With this in mind, Creative Leap has designed new gift packaging for the world-renowned Glenfiddich single malt range. Special Reserve 12-yr old comes in green packaging, to mirror the colour of its famous bottle; Solera Reserve 15-yr old is ruby red, a reflection of the hue of the whisky; Caoran 12-yr old gets the silver treatment, & 18-yr old Ancient Reserve suitably comes in gold.
