In today's health-oriented food retail market, glass is becoming an increasingly popular packaging material. Albert Heijn, the International supermarket group, is one of the growing number of manufacturers to have selected glass as the best material for presenting & preserving its quality juices & smoothies. The company's latest range of private label juices, AH Versgeperst, is packaged in 50cl & 1 litre flint glass bottles produced by O-I (Netherlands). Glass appeals to health conscious consumers. Non porous & odourless, with no need for a protective coating inside, it keeps natural juices fresh for several days without preservatives. Featuring labelling at the neck only & a bold vertical embossing of the brandname, the AH Vergperst package strongly communicates the brand identity, while giving consumers a mouthwatering view of juice combinations inside.
