Glass Packaging - The Future By Design

The immense environmental benefits of glass, along with its flexibility of designs and innovation as a premium packaging medium has been the driving force behind UK glass container manufacture, Beatson Clark's decision to pioneer the way into designs of the future. Packaging has long played a supporting role in advertising, but packaging's popularity is on the rise - increasingly, brand marketers have brought their products' packaging to the fore of brand communication. This article, by Lynn Sidebottom of Beatson Clark, explains the benefits of glass, including its environmental advantages, and concepts for the future.