Glass - The Natural Choice

Demand for high quality food products in environmentally-friendly packaging has been addressed by Aspall, purveyor of fine vinegars, along with Beatson Clark. Aspall has launched a new range of high quality vinegars following 6 months intensive consumer and trade research. The 11-strong range, which includes varieties of vinegar such as Malt, Cabernet Sauvignon, Sauvignon Blanc and Apple[le Balsamic Vinegar, is packaged in bespoke lightweight white fling 250 and 350ml bottles produced by Beatson Clark. Jackie Law, Beatson's Account Manager said: "Aspall assigned us with the task of developing glass bottles for its premium range of vinegars that would represent the long established brand and its heritage. The stylish look of the bottle, with its slim 28mm neck finish, perfectly depicts the authenticity of Aspall's new hand-crafted vinegars whilst also ensuring on-shelf presence. Glass is a natural choice for food producers wishing to display the quality of their products; it is also a prefect choice for those consumers who are keen to purchase products in environmentally-friendly packaging. By using a lightweighting process in the packaging design, coupled with the recyclable and natural benefits of glass, we were able to provide Aspall with bottles that fit the bill."

Author
Un-named
Origin
Unknown
Journal Title
Beatson Clark Glass Business Summer 2011 2
Sector
Packaging Abstracts
Class
PA 847

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Glass - The Natural Choice
Beatson Clark Glass Business Summer 2011 2
PA 847
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