OI, the world's largest glass container manufacturer, announced the launch of Glass Is Life. This ground breaking marketing campaign is designed to showcase the unique and unmatched qualities of glass packaging to build successful food and beverage brands. A first-ever global initiative, O-I's Glass Is Life campaign also highlights the inherent love consumers have for glass. "O-I's extensive research shows a strong demand for glass among consumers, but the marketplace does not adequately reflect this interest. We aim to influence the food and beverage industry's packaging decisions by showing the power of glass," said Al Stroucken, Chairman and CEO of O-I. "As the leading maker of the purest and most sustainable packaging, O-I is excited to spearhead a movement that demonstrates the unique attributes of glass packaging and brings brands back into glass." www.GlassIsLife.com.
