Critical to the marketing of the SFIC portfolio is bottle design. Their latest 3 releases, Michael Collins, JC Cognac, & Tommy Bahama Rum, were each created in-house by Bill Henderson, along with their in-house art department. The results are striking examples of glassmaking art. The Michael Collins bottle is inspired by the fluting on Irish crystal. The tall, elegant bottle & its strong, long lines go well with "The Big Fellow." The JC bottle was inspired by graceful lines of perfume bottles. A stunning silver cap accentuates the length & adds a beautiful flourish to the bottle. The fleur de lis on the back of the bottle represents purity, royalty & immortality. The Tommy Bahama bottles were designed to be handsome standouts on retail shelves. The crystal clear quadralinear shape is enhanced by a tropical design featuring "radiant" palm trees.