The Gerresheimer Group's exhibition concept at the 2 day trade show PCD, is set to inspire visitors from all segments of the perfume & cosmetics industry. Specific market segments? "We don't focus on any particular market segment," said Burkhard Lingenberg, director Corporate Communication & Marketing at the Gerresheimer Group. "We manufacture products for all segments of the cosmetics industry which sell beauty in beautiful packaging & special products with special appeal. "Some of the current product highlights in glass are feeder coloured, others have a delicate, degradee spray finish, some feature a trendy watercolour print, others are decorated using the sublimation technique, boast silky acid-etched patterns or are simply completely transparent. Even the lettering, instead of being printed on the product, is featured as a transparent surface relief. This is the method used on 'Replay your fragrance!' a new product launched by Procter & Gamble, where the lettering runs down the glass like water & the bottle itself is decorated with smudges of colour & watery, blurred fingerprints, created by Gerresheimer with watercoulor tampon printing. The transparent glass bottle of the new Puig fragrance, 'Springfield'is compact in shape with a short neck, attracting attention with its unorthodox lines: a combination of cube and sphere.
