Two glass bottle designs, manufactured in Europe by O-I, have been recognised by the Red Dot communication awards as "excellent examples of packaging design." The "Wave 66" bottle for Finland's Veen mineral water and the new 750ml design for Germany's "True Fruits" smoothies were both selected for awards, based on their demonstration of how glass can optimise a product's look and feel. The Red Dot competition stipulates that the requirements of modern packaging are becoming increasingly complex, often being the deciding factor in consumers' purchasing decisions.
Origin
Unknown
Journal Title
Glass International Sept/09 7
Sector
Packaging Abstracts
Class
PA 442