Fruit Meeting Fizz

PepsiCo's GCC business unit in Saudi Arabia has launched Tropicana Frutz. "It's about fruit meeting fizz," said Rashid Sharaf, the unit's Marketing Manager. "We have added invigorating bubbles to our popular natural juice drink, giving a taste of excitement in every sip." Positioned as a premium product, Tropicana Frutz is available in 3 flavours: Apple Cocktail, Pomegranate Cocktail and Blackcurrant Cocktail. Reflecting their premium status, the drinks come in a 300ml glass bottle with a metallic label.