Freixenet Launches New Look For Cava

Branding agency Holmes & Marchant has developed a look to reflect the premium nature of this addition to Freixenet's cava line that borrows design cues from other products in the Spanish firm's range, but retains its own identity. The result is a slightly opaque, dark green glass bottle that is decorated with muted gold tones and ribbons. It will be launched in the UK in the summer of 2010.