The Grasse perfumer Eleven Production, which was set up in temporary premises, is going to establish a definitive presence in new premises at Pierrelatte, Drome, from May 2007, to develop new production capacity and welcome tourists in a future floral park. The purpose of the investment is to allow more space to the Grasse plant which alone cannot absorb the development of this creator of alcohol-based lines for perfumes. Half of these products are destined for clients such as Nocibe and Beauty Success and the other half is reserved for their own brands, the best know of which is Les Parfumes de Grasse. The opening of this second site will enable the Grasse plant to specialise in producing lines for client brands. Pierelatte will produce the house brands with a capacity in the region of 25,000 flacons/day.
