According to M Kaneff, CEO Arkay Packaging, New York, "Bottles can be plain, but just as it is the clothes that wrap the person, it is cartons that draw the consumer to the bottle inside." Fragrance bottles share many of the new innovations found on cartons. But bottles have long been packaged in glass for several reasons, such as tradition, aesthetic appeal, elegance and compatibility with alcohol-based liquids. Polyethylene (PET) is also being used in fragrance packaging, but is often degraded by volatile alcohol and citrus oils. "Glass is still the best material for fine fragrances, but more bottles have become high-tech with PET dispensers without the use of metal," said Georges Gotlieb, president of Gotlieb Design & Resources, New York.
