When Halewood International wanted to test the market for its new Crabbies alcoholic ginger beer, Beatson Clark was the obvious choice. Crabbies, which was launched at the end of 2010, was propelled to iconic status as a desirable alcoholic drink, with sales exceeding all expectations. However, thanks to its flexibility in production, Beatson Clark was able to respond and ensure a constant supply.
Origin
Unknown
Journal Title
www.Beatsonclark.co.uk
Sector
Packaging Abstracts
Class
PA 794