In 2003, Coca-Cola India (CCI), the Indian arm of the Coca-Cola Company, was awarded the R W Woodruff Award for outstanding business performance, outperforming the dozen-odd emerging markets of Coca-Cola worldwide in terms of volume growth as well as profitability. The award is named after Coca-Cola's most influential and long-serving chairman who led the company for over 50 years. This culminated a major turnaround for a company that had struggled right from the time it had entered India in 1993. This article follows the progress from then to now, highlighting the turnaround point when glass was facing a bad time following aggressive competition from cans, PET and tetrapak, CCI introduced a 200ml glass pack which turned into an explosion, because of a pricing strategy brought in by CEO Alex Von Behr.
