Beer, lager & cider brands including Miller Genuine Draft, Strongbow & Marston's are now available in new lighter bottles which 5 of the UK's top brewers have adopted as part of an industry-wide response to consumer demand for more environmentally-friendly packaging. The new bottles were adopted as a result of brewers working with WRAP & Glass Technology Services (Glass Technology Services) through the GlassRite programme, an initiative involving all sectors of the drinks supply chain to reduce the weight of glass packaging. The new bottles look remarkably similar to their predecessors, but save thousands of tonnes of glass & significantly reduce CO2 emissions. The combined efforts of the 5 brewers have saved 3,800 tonnes of glass & 2,515 tonnes of CO2, the equivalent of taking more than 800 cars off the road.
