Fever-Tree was launched in 2005 by Charles Rolls, former MD of Plymouth Gin, in a bid to provide a premium mixer range befitting premium spirits. Having already introduced tonic water, ginger ale and bitter lemon onto the market, Fever-Tree is now adding lemonade to its range. Like all its previous mixers, the lemonade consists of all-natural products and contains sfumatrice extracts of lemon from Sicily. This uses a method, typically favoured by top perfumers, for extracting the finest quality oil. The new lemonade will be on sale in high-end retailers and is available in 200ml and 750ml clear glass bottles.
Origin
Unknown
Journal Title
The Drinks Business June 2007 103
Sector
Packaging Abstracts
Class
PA 201