Evian Targets "On The Go" Market With New Drop Bottle

Danone is to launch the compact 200ml Evian Drop mineral water bottle in the UK soon. Already available in France, the small PET bottle has no cap or labelling, instead featuring a peel-off lid with the Evian branding moulded onto the bottle. Director of Danone Research Packaging Centre, Frederic Jouin, said that the new bottle was not replacing traditional mineral water bottles. "The Evian Drop does not canabilise what is on offer in the market. This bottle is a quick, light solution to instantly quench a consumer's thirst while on the move."