Women (and incresingly, men) make a fashion statement not only by wearing a luxury scent, but also by wielding the bottle in which it is packaged-an assertively stylish glass vessel with design attributes as carefully blended as the attars & essences of the prized distillation inside. Estée Lauder, an international purveyor of fine fragrances & many other beauty products for more than 50 years, never stops exploring the creative link between container & contents as a strategy for package design. The case history of the spray container for Beyond Paradise, Lauder's newest women's fragrance, amply demonstrates the merits of this design approach. It also highlights the desirability of glass for products whose fate in the retail marketplace depends as much on the appeal of their packaging as it does on the qualities of the products themselves.
