At the Consumer Electronics Show earlier this year, electronics giant Xiaomi unveiled its new Mi Mix, the first smart-phone with an all ceramic body made of microcrystal zirconium oxide. Although it turned heads because it was sleek, scratch-resistant and ultimately different, consumers were not satisfied with the phone's propensity to crack when dropped. It appears consumer aesthetics is playing a big part when it comes to smartphone design. Then there is the rumour that the upcoming Apple iPhone 8 - will it or won't it be made of ceramic? Or will it feature an all-glass body instead? In the midst of all this, another smartphone is about to enter the market that also features a ceramic exterior. However, this device is the debut from an entirely new company called Essential. Essential's new smartphone, called simply Phone, is creating quite a stir for a first product offering from a company a fraction of the size of other giants that currently dominate the market. But that is because the guy behind Essential is Andy rubin, the architect of Android. To read more about the new phone, please visit: https://www.essential.com/
