"Endless Life Of Glass" Campaign Set To Launch

FEVE, the EU container glass federation, is to launch a Friends of Glass campaign entitled "The Endless Lives of Glass" to promote the positive environmental sustainability credentials of glass packaging. This programme addresses the need for the industry to reclaim its leading role within the current circular economy debate; FEVE is keen to promote glass bottle-to-bottle recycling efforts, which help the industry demonstrate its authentic role at the heart of an effective EU circular economy model.