Thanks to its new Augmented Reality (AR) Service, customers of UK-based container glass manufacturer Encirc can see their glass container designs brought to life. In fact, the AR technology means Encirc customers can view their glass packaging design concepts in real-world settings as well as move and amend them quickly. The AR technology service superimposes a computer-generated design onto a customer’s point of view via an iOS app on a tablet or smartphone. When compared to the typical method of 3D printing prototypes, this digitisation of the design process increases the efficiency and speed at which Encirc’s customers’ products come to market. The new AR offering will build on Encirc’s current design options which already allow customers to create innovative and effective containers through the use of Computer Aided Design (CAD) technology.