O-I's Marsala plant, close to Palermo on the north western tip of Sicily, has produced a distinctive embossed bottle for one of the region's premium wines. Since 1898, Cantine Nicosia has been committed to cultivating its rare native vines on the slopes of Sicily's Etna volcano. One of these is the Nerello Mascalese vine, the origin of the company's "volcanic" Etna Rosso wine, which has been awarded a DOC certification. To package this vibrant and individual wine, and the Etna Bianco, a bottle has been developed that preserves the special characteristics of the wines and communicates the heritage of Cantine Nicosia to local and international markets. O-I have collaborated closely with the wine producer to define a brief for the 75cl bottle design. The bottle is characterised by prominent, curvaceous shoulders and a distinctive base, which forms a pedestal on which the embossed name "Nicosia" stands out.
