Innovia Films Ltd, a leading global manufacturer of speciality films, and PragmatIC Printing Ltd,a pioneer in imprinted logic circuits, has announced the successful integration of printed electronic functionality onto Innovia Films' Biaxially Oriented Polypropylene (BOPP) label substrates. The first prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held. Schott White CEO of PragmatIC Printing commented: "Our collaboration with Innovai Films has demonstrated that our unique imprinted electronics can be integrated successfully onto label and packaging films." Steve Langstaff, OPP Product Manager at Innovia enthused: "This is a highly significant step for BOPP. Innovia Films is well known within the packaging and labels arena as a proactive developer of specialist surfaces on BOPP films. This exciting development is only a small part of a larger project getting printable electronics into volume packaging markets." For more information, please visit: www.innoviafilms.com