Edinburgh Gin has chosen a custom-made, Bruni glass bottle, designed to convey the premium cues of this unique product. The slimline bottle is easier to handle for bartenders, and also features a cork stopper, a delicately branded lid overlay with art-deco icons and an attractively designed label. The stylish exterior has the brand name subtly etched onto the glass, as well as embossed lines at the base for easier handling. Alex Nicol, managing director for Edinburgh Gin, said “In an increasingly crowded category we needed to stand out from the competitive set. We discussed the practical issues of handling the bottle with bartenders, consumers and our designers, Stranger and Stranger. I’m confident we have developed an elegant solution that is attractive to both consumers and trade alike.” The Edinburgh Gin Distillery is located beneath the Rutland Hotel in Edinburgh’s West End. Handcrafted in small batches with the finest Scottish juniper berries, pine, heather and nine other carefully selected botanicals, the original Edinburgh Gin is bottled in Edinburgh at 43% ABV.
