A new brand identity for International Beverage's blended Scotch whisky Catto's has been captured in a striking new bottle and packaging design. The result is a dynamic new look which captures the history of the whisky's founder, James Catto, an ambitious businessman and pioneer of blending. The new bottles were produced by Ardagh Group from a new brand proposition, with primary and secondary packaging designs by JDO Brand & Design; the label was produced by Royston Labels. The label shape, which takes inspiration from a boat's bow, was designed to sit within the bottle's wave feature intensifying the lines created in glass. From concept designs, Royston Labels had to combine many different decoration techniques in order to achieve the desired end result. Both front and back labels are printed in four special colours. A bespoke satin tactile varnish, specifically formulated for this particular label, was then used to enhance the main branding. The labels incorporate hot foil, which has been used with both solid areas and fine detail, testing the process on a textured paper specified for this range. For more information, please visit: www.roystonlabels.co.uk
