A new connected bottle will be able to communicate with consumers via their smart phones. Diageo and Thinfilm's Johnnie Walker Blue Label-branded prototype, which was unveiled at Mobile World Congress recently, uses printed sensor tags and sensors to send personalised messages to NFC-compatible handsets. OpenSense technology makes it possible to expose drinkers to marketing including promotional offers, cocktail recipes and other targeted content. "Mobile technology is changing the way we live," said Helen Michels, Global Innovation Director, Futures Team, at Multinational Beverages giant Diageo. "Our collaboration with Thinfilm allows us to explore the amazing new possibilities enabled by smart bottles for consumers, retailers and our own business, and it sets the bar for technology innovation in the drinks industry," she claims.
