Drink Brands To Unite On Can Recycling Message

"Marketing Magazine" reports Coca-Cola is among a group of beverage brands that are in talks with can-makers aimed at creating a stronger recycling message to appear on canned drinks. The phrase under consideration for use is "100% recyclability, 100% reusability. Every can counts." Research has reportedly shown phrases "proving" that recycling works receive a positive consumer response. It is envisaged that versions of this message will run across advertising and on products' websites, as well as on packaging. www.gpi.org/pdf/ci/ci-100909-1.pdf