Disaronno, the Italian liqueur, has a new look designed by fashion house Etro. The limited edition bottle is being launched at this year’s TFWA World Exhibition in Cannes on the Illva Saronno stand (Green Village, M52). Since 1968, the Italian luxury label Etro has made a footprint in the fashion world as one of Italy’s most celebrated houses. The paisley print, for which the fashion house is best known, transforms the Disaronno bottle, giving it a dressed up look perfect for gifting in travel retail. The ‘Disaronno wears Etro’ design draws inspiration from the brand’s Autumn/Winter 2016 season, a continuation of the house’s signature paisley collection that it began producing in 1981. The striking bottle is draped in a stunning variation of the swirling design made up of vibrant blue, orange and gold hues. The design will also be available in six mini bottles in coordinated looks. The exclusive limited edition 50cl bottle is available from the beginning of October in major travel retailers globally, supported by activations and promotions including tasting bars. To see the new bottle, please visit: www.thedrinksreport.com/news/2016/16767-italian-liqueur-disaronno-wears-...
