Diageo Starts A £10M Global Party For J&B

Diageo is aiming to drive sales of J&B Blended scotch with a global marketing campaign "Start a party" The brand was a staple of the rat pack in the 1960's Las Vegas and more recently has strong associations with the part island of Ibiza through the "Nightology" Campaign.

Author
Un-named
Origin
Unknown
Journal Title
The Drink Business 57 April 2007 65
Sector
Packaging Abstracts
Class
PA 153

Request article (free for British Glass members)

Diageo Starts A £10M Global Party For J&B
The Drink Business 57 April 2007 65
PA 153
Are you a member?
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
7 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.