Diageo Sells Non-Premium Spirits

Diageo announced recently it is to sell 19 of its lesser-known spirits brands to Sazerac for US$ 550m. The range consists of brands from across the spirits categories and includes a dark rum, a sambuca and the Piehold flavoured-whiskey range. Perhaps the best known is Seagram's Canadian Whisky.

Author
Un-named
Origin
Unknown
Journal Title
Ibp January 2019 5
Sector
Packaging Abstracts
Class
PA 1560

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Diageo Sells Non-Premium Spirits
Ibp January 2019 5
PA 1560
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