Diageo Revamps Nutritional Website Drinkiq.com

Diageo has overhauled its responsible drinking website drinkiq.com in an effort to improve its commitment to deliver “greater transparency” to consumers and help them make “informed choices” about their alcohol intake. The site now includes a breakdown of calories, carbohydrates and protein in all of Diageo’s products, as well as, for the first time, detailing saturated fat, sugar, caffeine and sodium content.