[Diageo] Red Stripe Stubby

Diageo is rolling-out the "stubby" bottle version of its Red Stripe brand into the UK. The 300ml bottle is exclusive to the on-trade. Clare Prat, Red Stripe's GB brand manager claimed the stubby bottle offers "a real point of difference." "The beer category is currently worth £2.5BN in the UK on-trade, and we expect this new launch to drive sales and build our distribution," she added.

Author
Un-named
Origin
Unknown
Journal Title
Ibp Sept/2013 16
Sector
Packaging Abstracts
Class
PA 999

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[Diageo] Red Stripe Stubby
Ibp Sept/2013 16
PA 999
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