Diageo Launches Bold New Guinness Campaign

Diageo unveiled a bold new Pan African campaign, #madeofblack, via a five hour take over on MTV Base. Over a year in development, #madeofblack, part of the global GUINNESS® Made of More™ platform, shines a light on a movement being created by a new generation of Africans whose boldness cannot be contained and who are fuelling a new, progressive spirit of Africa. To read more, please visit: www.diageo.com/en-row/newsmedia/Pages/resource.aspx?resourceid=2333