Diageo Gets Creative With Marketing Plans

In the run-up to Christmas, shoppers will have the chance to trade up as Diageo is giving away free 5cl bottles of Bell's Special Reserve with 1-litre bottles of Bell's 8 Year Old. In 2007, Bell's 70cl bottles will be sold as part of a Father's Day gift pack which will include a water jug. Johnnie Walker will be sold ina limited-edition gift pack offering drinkers the chance to win a trip to the Monaco Grand Prix in 2007. Diageo's limited-edition malts, including 30 Year Old Brora, Talisker and Lagavulin, have also been released in time for Christmas. The Talisker Trek 2007 will once again give consumers the opportunity to go trekking with celebrities.