Diageo Bottle Is "Supreme Star"

Fighting off stiff competition, Diageo's bottle for Oronoco rum won the Supreme Gold Awarded, plus several other major prizes, in the Starpack 2006 competition. The judges were so impressed by this "technically-clever, beautifully designed" bottle that "it simply had to win." They declared it to be a "stunning pack combining technical difficulty with real shelf presence." Terry Robins, the judging panel chairman, stated: "It features a unique use of materials, blending a heavily-embossed map on a leather sheath wrapped around a superb glass bottle, to produce a tactile pack that has just to be touched and owned." The bottle was designed by Gordon Smith of Smith & Co, and produced by Saverglass of France.