Diageo Arms Consumers With Comprehensive Nutritional And Alcohol Information

With the launch of its newly revised DRINKiQ.com, Diageo is advancing its commitment to give consumers greater transparency and help them to make more informed choices about alcohol as part of a balanced lifestyle. To this end, the company has significantly enhanced the nutrition, calorie and alcohol content information available about all its brands. This includes a breakdown of calories, carbohydrates and protein as well as, for the first time, detailing saturated fat, sugar, caffeine and sodium content. This valuable new information is now available on its responsible drinking website DRINKiQ.com.