Diageo and Thin Film Electronics ASA, a global leader in the development of printed electronics and smart systems, are looking to completely change the role of a bottle in the consumer experience with a prototype Johnnie Walker Blue Label ‘smart bottle’ that was unveiled at the Mobile World Congress last week in Barcelona. The connected smart bottle aims to enhance the consumer experience by using printed sensor tags featuring Thinfilm’s OpenSense technology, which can detect both the sealed and opened state of each bottle. The tags and the sensor information they contain will allow Diageo to send personalised communications to consumers who read the tags with their smartphones. The innovation, created by Thinfilm in collaboration with Diageo Technology Ventures, will make it possible to send consumers targeted and timely marketing messages, whether at retail or after purchase, such as promotional offers, cocktail recipes and exclusive content.
