Scotch whisky Dewar's has unveiled a range of new look glass bottles created with packaging design and branding agency Stranger and Stranger. Distinctive shapes for the bottles have been created incorporating bold colours, stoppers and seals. In addition, there is a new label with bespoke typefaces while Dewar's also has new presentation boxes. The new packaging comes as the brand launches a new visual identity that is, according to the company, rooted in its authenticity and heritage. The most distinctive feature of the new Dewar's look is the trefoil Celtic truth knot that has been embossed onto the glass of every bottle. It shows three interlocking "Ds" that represent the three founders, John Dewar and his sons, John Alexander and Tommy Dewer. To see the new bottles, please click here.
