[Design] Big Award For Fyne

Scottish brewer Fyne Ales in Argyllshire has been named as one of the UK's most effective brands, ahead of goods produced by some of the world's biggest companies. A campaign to rebrand its range of Argyllshire beers won a Gold award at the Design Business Association's Design Effectiveness awards. The beer labels were designed by Good Creative, a Glasgow-based design agency in a campaign costing just £6800. Since the launch, Fyne output has increased by a healthy 49%, well outperforming the market.