Design And Beauty In Brand Designs

Although it is true that design has a natural propensity towards beauty, it is important to remember that it is a "project" first of all. In the work of design, the search for aesthetics can never ignore the design component per se, whose task is to blend function-performance-aesthetics into the best combination possible. Originally presented at the Design and Beauty Conference stated by Assovetro (Italy), this article examines combining aesthetics and design for the better expression of brand values in glass containers.