Rexam Glass believes the popularity of glass lies in its heritage, high quality image and ever new possibilities for innovation in design, whether in colour, shape or decorative technique. Glass can create a stand out personality for a grand like no other. CAD design is enabling precision of embossing to be continually improved, adding contemporary feel to a technique of long tradition. Coatings and inks fired onto glass bottles and jars, allow premium finishes and a huge array of brand communication possibilities. Brand owners are experimenting with the possibilities for instant brand recognition and sympathetic mood generation in bottle shape, as conveyed by a Coca-Cola bottle. Rexam helped develop the revolutionary S shaped bottle for Ringnes Swing pilsner lager, Norway.
